CEO SERIES Episode 6:
A Conversation with Softdrive Co-CEOs Leonard Ivey and Alan Daniels
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Hi everyone, I'm Leonard Levy, one of the
founders of Softdrive and I'm joined by

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Alan Daniels, my business partner and
we're the co founders of Softdrive.

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We are the premier cloud based
virtual PC for demanding software.

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And now I'm gonna dive into that for
all you listeners.

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So, today physical PCs are a massive
pain point for businesses,

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they've got performance problems,
maintenance expenses,

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remote work troubles, high capital
expenditure costs for new devices,

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data loss issues that are ever
present with these physical computers.

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Softdrive is eliminating these problems
by putting the PC into the cloud,

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helping eliminate the capital cost of
purchasing expensive new hardware as

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organizations can subscribe
to super fast streamed PCs.

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More specifically, Softdrive is
a lightning fast Cloud desktop

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that's accessible on any Windows device.

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Through our app,
customers can instantly turn old or

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existing devices into
powerful workstations.

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Very similar to how Netflix
streams movies to a screen,

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Softdrive can stream a powerful
computer to any device.

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Now, compared to our competition,

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we are the only cloud PC which
offers optimized computing for

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architectural engineering construction
workloads, IT management simplicity,

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extremely low latent and fast streaming
software, all while being cost effective.

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Diving into the front end of our stack
is our low latent video compression and

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custom networking protocol
which makes the cloud

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PC feel like it's actually
operating locally without any lag.

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One of the main complaints with
existing remote desktop software is

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they feel laggy.

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We've solved this by creating our
own remote desktop application.

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Now, on the backend, we're one of
the first companies to virtualize

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GPUs on a bare metal server and
a public cloud environment.

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Meaning that server grade GPUs and

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that's graphics processing unit resources
can be split amongst many cloud PCs.

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Becoming much more of a reality and
cost effective for businesses.

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Diving more into our initial target market
and John sort of alluded to this is we're

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going after the architectural
engineering and construction industry.

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Who've typically been adverse to tech
up until really the last five years.

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Now the industry is seeing a swing and

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they're adopting technology
at a rapid pace.

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However, they're adopting the technology
too quickly without having the proper

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computer infrastructure to support it.

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What they're adopting is powerful 3D and
4D modeling tools like Revit,

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user, LUMION for better phasing and
coordination purposes.

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But the majority of their
stuff typically have those

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$1,500 ThinkPads or Dell laptops.

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With having to work remotely
at job sites office and home,

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the end-user needs something lightweight
but powerful and the IT team needs

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something that's easy to provision,
manage while being cost effective.

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Now, this is a big problem
being faced by the industry and

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is why Softdrive's Streamed PCs
is the perfect solution.

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Now our current go to market strategy is
targeting medium to large sized AEC firms

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to get its architectural
engineering construction that

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are experiencing that
latent pain I described.

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We're utilizing a land and expand model
began with a proof of concept and

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defined success criteria.

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Currently have 11 paying organizations
across the industry, including two large

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enterprise organizations called Brookfield
Multiplex and Bird Construction.

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We're learning from our existing customers
to continue to refine the product.

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However, simultaneously,
we're filling the top of

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the funnel with other big enterprise
such as the Lead Core Construction,

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Elliston, IPI Group, Flynn as well.

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These are pretty large,
enterprise organizations.

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Now the market size for
AEC is approximately 7 billion and

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we make money by licensing our stream
computers through a SaaS model,

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roughly $100 per user per month.

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And what's exciting about our product
is that it has horizontal growth

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opportunities and those future
markets have a massive potential.

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One of our partners who
we'll get to in a minute,

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Oracle Cloud has introduced us
to several of their customers.

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And what is exciting here is their
team can help us identify and

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explore additional markets without us
actually expanding any outbound resources.

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Now the past year has demonstrated,

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that there is a strong interest and
need for Softdrive.

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We've brought on early adopting
customers up to membership into

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several different incubators and
accelerators developed,

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most importantly strategic
partners with Nvidia, Autodesk,

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Oracle as soon to be IBM as well.

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And raised just over 1 million CAD through
our pre seed round who FF of course led.

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Subsequently after
the investment we've hired five

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Rockstar developers to continue
to refine that product so

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we can achieve our targeted
growth of course for this year.

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Who we are we've assembled a fairly
strong team especially on the advisory

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side Alan is design software and

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lead teams are one of the leading
chip manufacturers in the world.

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AMD I've six years in the AEC industry as
a project manager and sales professional.

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Our advisors have designed and built
data center cloud systems remote desktop

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applications have C suite level enterprise
IT experience four construction companies.

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And Tom is currently the CEO and

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President of the largest BIM organization
in Canada called Candem helping

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us really get in front of the right
customers through warm introductions.

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Now we're excited to change the way
businesses think about PCs as

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they transition to the hybrid model and
enter the future of work.

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Hope you guys are excited as we
are about the future of PCs and

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thank you guys for listening.

 

A Conversation with Softdrive Co-CEOs Leonard Ivey and Alan Daniels
Softdrive is the future of the personal computer. It allows professionals to stream a powerful PC to any device without worrying about lag, computer performance, or download speeds.
2021
Leonard Ivey and Alan Daniels
Co-founders and Co-CEOs
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